As New Year’s celebrations wrap up and 2026 begins, the U.S. economy is sending signals that are difficult to reconcile: consumer sentiment is deeply negative, yet spending remains resilient.
Why Unhappy Consumers Keep Spending
Glass Half Full for the Holidays
While standing in line at a local grocery store this week, waiting to purchase food for yesterday’s Thanksgiving meal, it was interesting to hear other shoppers mention the cost of their groceries to the store’s clerks.