The American bison is an iconic creature symbolizing resilience, grace and the western path to growth and opportunity. An intelligent creature that survived near extinction, the bison is honored and adored by Native Americans, early western preservationists, and numerous individuals and institutions today.

Most animals attempt to outrun inclement weather, prolonging their exposure to the elements and, in doing so, weaken their conditions.

Only bison instinctively turn to face the storm to find the quickest path to clear skies.

We take inspiration from this story of focus, strength and discipline.