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The Battle for Retail

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Headshot of Alex Harding

By Alex Harding, CFA

November 22, 2024

A banana duct taped to a wall sold for $6.2 million dollars this week to a cryptocurrency founder. With bitcoin nearing $100,000 and up more than 40% in November alone, bullish sentiment may be reaching levels of excess and froth in certain corners of the capital markets.

Now that I have your attention… let’s save the art & cryptocurrency conversations for next week’s Thanksgiving dinner table and transition the discussion to companies generating free cash flow and income for investors.

For the eleventh consecutive quarter, the nation’s largest retailer, Walmart, delivered better-than-expected sales growth driven by strong demand for groceries, home goods and toys. Even more impressive than the topline growth, its U.S. market share gains are being driven by households earning more than $100,000 - a sign that the addition of premium offerings, expanded e-commerce selection and same-day delivery are attracting more high-income shoppers to the low-cost retailer.

The company’s recent success underscores the effectiveness of Walmart's strategic investments in omnichannel capabilities, price leadership and newer, faster-growing businesses, such as Walmart+ and advertising. And I think that's one of the things that makes this moment in time different.

In large part, this helps explain why Walmart’s stock price is at all-time highs, up more than 65% this year, while Target’s stock price is 50% below their all-time highs reached in 2021 and down more than 10% this year.

Source: FactSet

As we head into the holiday shopping season, it’s becoming increasingly clear the big are getting bigger in retail. This week, Morgan Stanley released a report showing Amazon and Walmart, the two largest U.S. retailers, account for 73% of every incremental dollar in the e-commerce channel. Furthermore, as most retailers struggle to grow same store sales, the “Big 3” (Amazon, Costco, and Walmart) are commanding 36% of every incremental dollar of retail sales.

To us, this dynamic makes sense as consumers have become more price conscious and demand convenience after multiple years of elevated inflation.

Takeaways for the Week:

  • Stocks drifted higher this week, up more than 1%, with all 11 economic sectors in the green.
  • The ongoing battle between the “Big 3” and other retailers was highlighted by the earnings reports of Walmart and Target this week.
  • According to the National Retail Federation, consumers are expected to spend $980 billion this holiday season, up ~3% compared to last year.

Disclosure
The views expressed represent the opinion of Ferguson Wellman. The views are subject to change and are not intended as a forecast or guarantee of future results. This material is for informational purposes only. It does not constitute investment advice and is not intended as an endorsement of any specific investment. Statements of future expectations, estimates, projections and other forward-looking statements are based on available information and Ferguson Wellman’s views as of the time of these statements. Past performance may not be indicative of future results. Ferguson Wellman, Octavia Group and West Bearing do not provide tax, legal, insurance or medical advice. This material has been prepared for general educational purposes only and not as a substitute for qualified counsel who can determine how this information applies to you. We believe the information provided is from reliable sources but should not be assumed accurate or complete.
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